What is technical SEO?
Technical SEO is the set of optimizations that help Google crawl, index, and rank your site correctly. Unlike content or link building, this is about the site's underlying technical health — speed, structure, security, and machine-readability.
Core Web Vitals
Google uses three metrics — LCP (loading speed), CLS (visual stability), and INP (responsiveness) — as a direct ranking signal. A site failing these metrics is penalized regardless of content quality. See our dedicated Core Web Vitals page for details.
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📞 Free AuditSchema Markup
Schema Markup is structured data added to page code that helps Google understand content precisely — service type, FAQ, article author, ratings — enabling rich results in search listings.
Canonical Tags
When similar content is accessible from multiple URLs, Canonical tags tell Google which version is the "original," preventing duplicate content issues that dilute ranking signals.
Crawlability and Indexing
A correctly configured Sitemap.xml and robots.txt, combined with clean internal linking, ensures Google's crawler discovers and indexes every important page efficiently.
Mobile-First Indexing
Google primarily uses the mobile version of your site for ranking. A technically sound mobile experience is no longer optional — it's the baseline.
Cost and Timeline
Cost depends on site size and issue count. Basic fixes typically take 1-3 weeks. For a detailed quote, see our SEO pricing guide.
Why MGH.CO
MGH.CO builds technical SEO into every project from day one — not as an afterthought bolted on with a plugin.
Sample Process
Contact MGH.CO for a free technical audit of your current site.