What is a Google Algorithm Update?
A Google algorithm update is a change to how Google's search ranking system evaluates and orders results, which can significantly shift rankings across the web overnight.
This page is part of MGH.CO's professional SEO services.
How Often Updates Happen
Google makes thousands of small changes yearly, with a handful of major, publicly-acknowledged "core updates" happening several times per year — these are the ones that get significant industry attention.
Protecting Your Site
Focus on genuine content quality, technical health, and user experience rather than chasing specific ranking tricks — sites built this way tend to weather updates far better than those relying on manipulative tactics.
What Updates Often Target
Many updates specifically target manipulative tactics like keyword stuffing, link schemes, or low-value AI-generated content — reinforcing that genuine quality is the sustainable path.
If Your Rankings Drop
Some fluctuation after an update is normal. A sustained, significant drop warrants investigation into what specifically changed, not immediate panic-driven changes.
Why MGH.CO
MGH.CO builds SEO strategy on fundamentals resilient to algorithm changes, not tactics vulnerable to the next update.
Sample Process
Contact MGH.CO if you've experienced an unexplained ranking drop for a free investigation.